One of the questions I’m often asked is, “Where does the name come from?”
That’s a fair question. I’ve shared what prompted me to start the firm elsewhere, so I won’t go into it here, but most of the plan preceded the name. It came down to the moment when having a name was critical path to launch.
Should I name it after myself? It means something when an owner is willing to put his name on a company, but would that seem a little braggy?
Should I name it after the street where our first office was located (like a lot of old line firms do)? Should I localize it to an area? Maybe. I went through biblical and historic names, too, but they felt too distant or cold for what was going to be a community driven firm.