“God may well be with us in our mansions on the hill. . . But the one thing we can all agree — all faiths, all ideologies — is that God is with the vulnerable and poor. God is in the slums, in the cardboard boxes where the poor play house. . . God is in the debris of wasted opportunity and lives, and God is with us if we are with them.”

– Bono, 2006 National Prayer Breakfast

NATIONAL DUDLEY ON WHERE GOD IS

Even in matters of faith, there are things that we tend to universally understand.

I’m not sure this is one of them, but it’s close. Why do we cheer for the underdog? Why does charity make us feel better? What makes Scrooge’s change at the end of A Christmas Carol great?

That heart for the poor was put into us so deeply that it feels innate. It is not. A wolf doesn’t feel for the poor. A horse doesn’t have a heart for the slums. I doubt that our heart for the poor occurs anywhere else in nature.

For us, we’ve aligned ourselves with this by choosing to bring our gifts to serve those who serve these. Our Clients heal the poor, determine policy that affects the vulnerable and create opportunity in our cities.

How have you seen this acted out in our marketplace?