Let’s face it – when you interview with a company, both sides are selling themselves. But there’s nothing worse than getting excited about starting a new position with a company you’ve been convinced is committed to a vision that you buy into…only to find out those were just words. How you portray your company’s goals and culture means something to candidates. It’s an important factor in deciding where they want to be spending the majority of their week. If your organization is successful in bringing on top talent, then be sure not to overlook the importance of ensuring reality lives up to perception.